eCommerce Stories

I think I may be late to the party on this perspective. So I apologize if you have heard this before. But it was an eye opening way of looking at things for me. eCommerce is most often defined as a shopping experience. But I think that is really short sighted. To me, eCommerce is…

Nice Job GNC

It has been a while since I have posted, but today I was inspired by GNC to write. GNC has launched a new ad campaign called Beat Average.  You can view it here.  I am impressed with this campaign for 4 reasons: 1. It has tremendous insight into consumer behavior and the reality of how we…

A Little Seasonal Humor

Taking a pause from my regular marketing messages, I wanted to share some humor for the season.  I found a few images that made me laugh.  I hope you enjoy them as well. Wishing you a wonderful holiday season and a very happy and healthy new year. And just to end with a bit of…

Social Media Then, Now, Tomorrow

I am including a reprint of a post from Peter Kim entitled “What’s next for business and why I joined @RGA“.  While the end of it is a sales pitch for his new company (so I have removed those parts), I thought this post gave a great overview of where we have been and where…

Social Media – It isn’t news

I attended a presentation last night at the University of Chicago Marketing Round Table.  The presenter, Jonathan Salem Baskin, made some interesting points about social media that I wanted to share. He recently wrote a book where he traces social media throughout history.  With many major technology innovations in the past, our ability to connect…

Customer Control and Social Media

Peter Kim from the Dachus Group (formerly with Forrester and also a UPenn alum) is a long time writer and consultant about social media.  I subscribe to his posts and want to reprint one for you in its entirety today.  I think this presents a truly balanced perspective on the amount of power consumers have…

How important is Facebook?

I read a lot about social media (it is all marketers can talk about).  Every company worries that they are not doing enough on Facebook or whether they are doing the right things. I came across this article on ClickZ and think it summarizes what many have been thinking but afraid to say – Facebook…

Truth

Truth is the new black.  Truth is the newest buzzword.  It appears to be something that people have recently discovered (as though they just did some search on google or bing and magically the truth appeared in a search result).  There is a lot of noise about searching for and finding the real truth. I am sure you have heard…

New EBook Offering from Amazon – Singles

One of my favorite blogging teams, Hubspot, reviewed this announcement from Amazon.  The bottom line: you can now publish mini books on Amazon (20 to 40 page digital documents often published as White Papers by various business experts). I am repeating the short blog here as I think it is really helpful to any marketer…

Content Curator

Not everyone has all the time in the world to write a blog, nor should everyone do so.  But some businesses are highly regulated and writing content can be legally challenging for them.  Chris Iafolla wrote a guest blog on Todd Defren’s PR Squared Blog that I think is worth reprinting here.  The bottom line: If you…