MC2 Enterprises - Digital Technology Insights

Technology Strategist, Solutions Consultant and Product Manager

Finding solutions to technology challenges, removing roadblocks & enabling GROWTH.

Services Include:

• eCommerce and General Software Platform Selection, Enhancements, Upgrades
• Technology Strategy & Roadmaps
• Website Optimization through Feature Enhancements and UX
• Integrations with CRM, CMS, LMS, DB, ERP, Reporting systems
• Product & Project Management, Discovery to Planning & Implementation 
• Operations Management and Process Improvement
• User Acceptance Testing (US Based) and Test Case Writing

Why hire Marci Chapman?

Check out our portfolio of work and you will see why!

Marci is a strategic business builder and software technology professional with 20+ years’ experience in eCommerce website management and general software and mobile application development in B2C and B2B markets.  She is a fast moving, resourceful, team player who knows how to build revenues, manage costs and set objectives in entrepreneurial environments.

She is an eCommerce and technology eco system ninja!

She thrives on building eCommerce businesses – B2C and B2B – products and services.  She is on top of emerging trends including headless platforms and artificial intelligence (AI).  Marci helps companies with front end and back-end systems – AI Chat, CRM, CMS, PIM, OMS, WMS, Learning Management Systems, ERP’s, etc.  She has worked on dozens of project to connect systems via API’s and enhancements to all of the code. The results are better conversion rates, user engagement and SALE$$!

No role or job is too big or too small.  

She can handle setting strategy, roadmaps at a high level and then dig into the details of requirements, documentation, tickets, managing developers, QA and implementation / launch.  She likes her projects to reflect well on her clients – so she ensures adequate UAT testing and has a team of bug catchers who make sure software does what it is supposed to do.

Marci is smart, fast and resourceful.  She treats your money like it was hers.

“Get it done” is her middle name.  If she doesn’t have an answer, she will find someone who does or figure out the answer herself.  She isn’t afraid to research, ask questions or teach herself a new piece of software or analytical tool.  When she is negotiating IT software, hosting or support contracts; Marci consistently finds a way to achieve costs savings or obtain incremental services.  She knows how to effectively spend an IT budget and run an IT project.

She loves data and numbers.
Whether it is site analytics (including Google Analytics 4 – GA4), sales data, setting up budgets, negotiating with vendors or tracking IT costs; Marci knows how to use the numbers to your company’s advantage.  She does Excel vlookups and pivot tables in her sleep.

She has experience with big name brands and big name software. Brands:  FTD.com, Cars.com, Apartments.com, American Airlines, bp, JetBlue, Twitter, Major Banks, Major Insurance companies (ask her for the names).

Software:

• Elastic Path, Contentful, (Headless ecommerce), Vertex, Avalara, Brightspace (LMS), Big Commerce, Shopify, Kibo, Salesforce
• Magento 1 and Magento 2 (2.1.8, 2.3.2)
• Microsoft Dynamics AX (DAX)
• Office 365 Email and Office Software
• Microsoft Excel, Microsoft Word, Microsoft PowerPoint, PowerPivot, Microsoft Project
• Photoshop, Visio, Lucidchart, Draw.io, Figma, Miro
• Google Analytics (Basic)
• Jira, Confluence, Smartsheet

Marci can assist you in a contract role or full time position.

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Roles and Services that Marci can do for your eCommerce company:

• eCommerce Platform Discovery and Selection and general software selection / vendor evaluation
• Product Owner / Technology Product Manager
• eCommerce Merchandising
• eCommerce, CRM, CMS, LMS Software Integration and Implementation
• Website Site Design and Design Testing
• eCommerce Site Analytics & Sales Data Analytics (she is a numbers and Excel junkie)
• Technical Project Management
• Business Architect / Business Analyst
• Quality Assurance (QA) UAT Test Case Writing and Test Execution
• API Integrations – REST, FTP, SOAP, SSO. Ecommerce integrations – FedEx, UPS, Credit Card, Tax (Vertex, Avalara), Punchouts, EDI, XML.
• Product Management – Product Roadmap, planning, testing and launch
• Financial Budgeting and Modeling, Inventory Forecasting, Logistics
• Contract Negotiations and Review.  Compliance (PCI, GDPR, CCPA, WCAG)
• Operations and Fulfillment
• Acquisition Due Diligence

Download Marci Chapman’s Resume

The proof is in her work.  Download Marci Chapman Portfolio to see examples of her work and achievements.

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Bio:

• Marci chapman has a track record of successfully building consumer businesses and brands.  She has a BS in economics from the Wharton School, University of Pennsylvania and a Masters of Management from the Kellogg Graduate School of Management, Northwestern University.
• She started her career in Accounting and Litigation & Claims services for Coopers & Lybrand (getting a strong background in accounting, Microsoft excel, and financial analysis).  After business school, she worked for Helene Curtis (now owned by Unilever) on Suave and Salon Selectives brand.  She then spent a decade at FTD and FTD.Com in product management, website design, merchandising and division management roles.  Her biggest accomplishment for FTD.Com was building the gift business from $0 to $50 million on under 6 years.  In addition, she launched 2 high end brand sites – Giftsense.Com and Butterfield blooms. She also helped design the order fulfillment and label printing software given to the drop shippers to ship orders.
• Marci did extensive technology project management and website redesign work for Apartments.com.  Following that, Marci became CIO for Zorch, a promotional goods ecommerce company in Chicago.  Over her 9 years at zorch, she took the company from 13 to 41 branded promotional goods websites for clients like JP Morgan Chase, American Airlines, Bp, Jetblue, Twitter, major banks, and major insurance companies. Revenues doubled in the time she was there.  To support the infrastructure, she implemented Microsoft dynamics AX 2009 ERP and Magento 1 and 2 ecommerce platforms.
• In addition, Marci worked for issaonline.com.  She led the project to help them select and implement a headless ecommerce platform, make extensive improvements to back-end systems that resulted in over $200K worth of cost savings and $1M in increased revenues.  Lastly, she helped them in their testing and integrations for a new learning management system.
• Lately, Marci has been working for Bounteous. There, she lead 5 teams in Verizon’s B2B website optimization, resulting in engagement and revenue increases. Over 80 feature changes were identified by data analysis, a/b testing and qualitative interviews. In addition, she enhanced CRM functions that lead to lower operating costs, and improved customer interactions. She used Artificial Intelligence to scan data and direct decisions for how sales reps interact with software.
• Showing her ability to go from strategy to execution, she performed discovery, wrote user stories, led agile scrum sessions, and groomed backlog for project to consolidate 4 native mobile apps to 1 react native app for HCSC (Blue Cross Blue Shield). Managed overall planning, dev and design teams and complex API /SSO integrations.
• She founded MC2 to help e-commerce companies manage their technology (software / code architecture and site design) and their fulfillment operations to build revenues, cut costs and keep customers happy and buying.

Contact her at infomc2 on yahoo.